Watch from anywhere
- TWe designed a fully immersive stadium atmosphere with forty-five 60″ HD flat-screen televisions.
The goal was to launch a new venue on Long Island to create a go-to destination for great food, drinks, and catering to sports fams.
The undertaking was big: location scouting, licensing, menu design, procurement, staffing, vendor contracts, and promotion.
We set out to find a high-traffic area on Long Island that was accessible by major roads. Researched a theme concept, and began securing licenses, hiring and training kitchen and front house staff. Branding too was important.
We selected a theme of around the timeless American tradition of tailgating, with a unique expansive menu of regional favorites from throughout the country.
The venue had a great kickoff, capturing press in Newsday, most of the Long Island Press, Time Out and many of the food-related magainze, hosting some epic events.
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