Digital Marketing

Digital marketing refers generally to the organic optimization of the website and social media pages. and paid ads, but we do offline work as well

What your business needs

Digital marketing for restaurants is important, especially for new entries into the marketplace. From evolving customer expectations and emerging technologies restaurants are more at risk for disruption than ever before. Our restaurant consulting firm covers all aspects of the restaurant owner’s obstacles, and so that includes the marketing and promotion of the restaurant once it is launched.

Social Media
Build followers and expand brand awareness
$1,600 /mo
  • Social media setups
  • Content Creation
  • Facebook + Instagram post mgmt
  • Follower engagement
  • Polls & surveys
  • Other media guidance included
SEO/SEM Package
Raise search ranking visibility in search
$1,000 /mo
  • Keyword and phrase research
  • Competition research
  • Website technical audit & repair
  • Content creation and optimization
  • Monthly keyword rank building
  • Monthly reports and adjustment
Click the title to reach I2webservices to setup a free account and then register and manage your domain name, Or, you can contact to set it up and maange it for you.
Imagine a single dashboard to add, delete or modify restaurant information -- hours, menu items, and more. Now we offer it through one of our vendors. Click to view more and run a free scan of your location. Or ask us.
Click the title to complete the form and request a rate quote. Our service partner designs and develops your website. and manage the hosting and SSL certificate as well. A website is a vehicle to tell the company story.
Branding is your company identity and it begins with a logo extending to the website, social media pages, and marketing materials

Branding is your company identity and it begins with a logo extending to the website, social media pages, and marketing materials

Display your brand on all your company materials -- we can design and print cards, table tents, flyers, decals, posters and more

Display your brand on all your company materials -- we can design and print cards, table tents, flyers, decals, posters and more

Tell a story

Marketing is simply telling a story, regardless of the platform or tactics used to tell it. A2Z Media Mgmt can design (and/or implement) a complete marketing plan & road map. We build the brand bible based on your restaurant to establish a consistent cross-platform message.

A good digital marketing plan begins with a brand bible (outlined in the book Breaking Boundaries by our head of marketing Bruce T. Dugan) based on your restaurant to establish consistent cross-platform messaging. We then develop content and construct an editorial calendar as to when and where the content will be posted. We also build directory networks for brand awareness.

On social media, we engage followers with a mix of promotional materials and educational, informative, and humorous to develop a brand personality people can relate with. This is part of the digital marketing plan. Ads can be managed on social, search, or video platforms. Click for more about Types of Marketing Tactics.

Marketing plan roadmap

How can we help your business?

Tell us what you'd like to achieve and we'll customize and design a plan for you.

    Call us anytime

    1 (917) 407-4200

    Working hours

    Monday to Friday: 9AM to 6PM
    Closed on Weekends except for appointments

    Social media

    A marketing plan is a strategic roadmap that outlines how a business or organization will achieve its marketing objectives. A substantial portion of that plan will address digital channels and tools. It is a comprehensive document that guides the implementation of various online marketing tactics and campaigns to reach a target audience, build brand awareness, increase website traffic, generate leads, drive conversions, and monitor results. Here’s an overview of the key elements typically included in such a plan:

    1. Business and Marketing Objectives: Start by defining the overall business goals and specific marketing objectives that you aim to achieve. These could include increasing sales, expanding market reach, launching new products, or enhancing brand recognition.
    2. Target Audience: Identify the target audience or customer segments that the marketing efforts will focus on. Understanding the demographics, preferences, and behaviors of the target audience is crucial for creating relevant and engaging content.
    3. Competitor Analysis: Research to understand the strengths and weaknesses of key competitors in the digital space. Analyze their digital strategies, online presence, and customer engagement to identify opportunities and areas for improvement.
    4. Digital Channels and Platforms: Determine the digital channels and platforms that align with the target audience and marketing objectives. Common digital channels include websites, social media platforms, email marketing, search engines, content marketing, paid advertising, and mobile apps.
    5. Content Strategy: Develop a content strategy that includes valuable and relevant content for the target audience. Content can take various forms, such as blog posts, videos, infographics, whitepapers, and social media posts. The content should align with the buyer’s journey and address the audience’s pain points and interests.
    6. Search Engine Optimization (SEO): Implement SEO strategies to improve the website’s visibility on search engines. This involves optimizing website content, meta tags, and URLs, and obtaining quality backlinks.
    7. Social Media Marketing: Create a plan for social media marketing to engage with the audience, build a community, and promote content. Each social media platform may require a tailored approach based on the audience and platform characteristics.
    8. Email Marketing: Develop an email marketing strategy (newsletter) to nurture leads, retain customers, and deliver personalized content. Automation tools can help schedule and send targeted emails based on user behavior.
    9. Paid Advertising: Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, or other paid media networks. Set a budget, target relevant keywords or audience segments, and measure the campaign’s performance.
    10. Measurement and Analytics: Establish key performance indicators (KPIs) to measure the success of marketing efforts. Use web analytics tools to track website traffic, conversions, click-through rates, and other relevant metrics. Use other tools to track social media likes, mentions, and shares. Regularly analyze the data to make informed decisions and optimize campaigns.
    11. Budget and Timeline: Allocate a budget for each marketing activity and set a timeline for the implementation of various initiatives. Prioritize activities based on their potential impact on the marketing objectives.
    12. Monitoring and Adaptation: Continuously monitor the performance of the marketing efforts and be ready to adapt the strategies based on the changing market trends, customer behavior, or performance insights.

    Remember that a digital marketing plan is a dynamic document that may evolve as the business landscape changes. Flexibility and responsiveness to market changes are essential for successful digital marketing campaigns.