Digital marketing for restaurants is important, especially for new entries into the marketplace. From evolving customer expectations and emerging technologies restaurants are more at risk for disruption than ever before. Our restaurant consulting covers all aspects of the restaurant owner’s obstacles, and so that includes the marketing and promotion of the restaurant once it is launched.
A good marketing plan begins with a brand bible based on your restaurant to establish consistent cross-platform messaging. We then develop content and construct an editorial calendar as to when and where the content will be posted. We also build directory networks for brand awareness.
On social media, we engage followers with a mix of promotional materials and educational, informative, and humorous to develop a brand personality people can relate with. Ads can be managed on social, search, or video platforms. Click title for Types of Marketing Tactics