To create and launch a sports bar with a unique twist to compete in the bar-heavy neighborhood of Kips Bay/ Murray Hill in Manhattan, NY
The neighborhood had long-established venues to compete with. Therefore the menu, the theme, and the execution were key.
To this end, we came up with the concept of special recipe burgers, and outrageous shakes for everyone and alcohol-infused shales for the adults combined with large screen TVs abound, additionally adding charging stations for people's mobile devices.
Planning required getting liquor licenses, designing a unique menu, hiring and training staff, securing the location, and promotion, promotion, promotion
With the staff in place and trained, strong vendor contracts -- securing lots of freebies --, we set out to build public awareness through marketing efforts and attract the press.
From the outset, the place was a hit. People were raving about the chili-stuffed burgers, the alcohol-infused monster shakes, and the abundance of TVs to watch sports. Moreover, the charging stations delighted customers.
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