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Amazon promotion
  • Customer:Amazon Prime
  • Live demo:https://www.youtube.com/watch?time_continue=2&v=rp4hrvY-2Ks
  • Category:Promotion
  • Date:December 2018
  • Tags:Pop Up Restaurant

The Goals

Brand Awareness

Amazon Prime Video sought to try a unique promotion for their award-winning show The Marvelous Mrs. Maisel. Set in the 1950s, the brainchild was to recreate the legendary Carnegie Deli in New York City.

Project Analysis

We had to assess what the traffic would look like based on the promotion campaign Amazon was preparing, and ajust accordingly. How many people would show up per day? Based on 1958 pricing, we expected a lot, so we had to staff accordingly to accommodate the rush. We also had to make sure that the decor, the layout, all captured the look and feel of the original legendary Carnegie Deli. And yes, that is A2z CEO Ediie wiht a big grin!

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Project Planning

With our staff outfitted accordingly, presentation and timing mattered. To handle the traffic we had to plan accurately so that the kitchen could keep up with the customer demand, and the staff could deliver accordingly.


Project Execution

With our staff fully prepared, the look and feel accomplished, we even placed 1950 styled Yellow Taxi cabs on the street. Amazon wanted authenticity, and we delivered that. Our staff was on point and handled the crowds flawlessly, and we were thrilled at the results

Project Results

Throughout the promotion, the Amazon marketing campaign worked, and we upwards of 6,000 sandwiches a day, with our staff handling the flow of traffic without missing a beat.

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Over 20 years of experience we’ll ensure you always get the best guidance.


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