We had to assess what the traffic would look like based on the promotion campaign Amazon was preparing, and ajust accordingly. How many people would show up per day? Based on 1958 pricing, we expected a lot, so we had to staff accordingly to accommodate the rush. We also had to make sure that the decor, the layout, all captured the look and feel of the original legendary Carnegie Deli. And yes, that is A2z CEO Ediie wiht a big grin!