About us

A team of innovative hospitality experts offering full-service restaurant consulting.

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Overview of services

A2Z Restaurant consulting has been helping new and existing restaurants since 2009, powered by our decades in the restaurant industry.

Launching a new restaurant is a big undertaking, and sustaining it profitably more so. So we tell you what you NEED to hear, not just what you want to hear -- a yes man won't help your restaurant a success. Click the box for more detail, or click the button below for more specific services.

We plan, strategize, research, and implement every step of the process from concept profitability evaluation, to brand identity to
Planning, set-up, branding, best practice training & systems, to promotion and launch.
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Our process includes, but is not limited to, an in-depth evaluation of the brand concept, location, competition operations, and marketing strategy, and then a cost-profit evaluation of vendors and retail pricing.
Our turnaround consulting employs most of the same things as our Increase Profitability but may require a complete rebranding of the concept, the menu, the services (such as events, catering, delivery), and vendor deals.
Brand Identity & Awareness
The logo should be simple, memorable, and instantly recognizable, and translate well on signage, menus, flyers, and even interior design. We then write the content and promote that image across ads, social media, and the website.
Special Promotions
We've developed pop-up restaurants and food trucks for big brands (Amazon Prime) and food stands on city properties, to special events at local restaurants and bars, designing and planning atands for tradeshows.
Eddie Jessica and Dan
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A PROVEN RECORD The Partners

Eddie has been in the restaurant business his entire life, starting as a busboy when he was 14 to owning and operating several successful restaurants. He has assisted other restaurant owners with best practices that he's honed over decades navigating around pitfalls that he fell into early in his career.

Jessica has a dynamic resume in the hospitality field including leadership, restaurants, food, and sales, and as the Jr. Partner serves as a senior project manager.
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Google

Google

5
As a first time restaurateur i cannot recommend A2Z enough, it was very hard to justify hiring a consultant on top of all the other costs associated with starting a restaurant and very quickly it was substantiated and was best money spent, the value and expertise and genuine care Eddie provided probably can’t be quantified when we’re talking getting proper success coaching and guidance on hundreds of crucial decisions from menu, logo, sign, kitchen design, interior, marketing, promotion, contractor network and so much more, what i have to commend the most is responsiveness and availability, Eddie was and still is always there for me a call or text away weather i needed a plumber or electrician or opinion on menu. Plan to continue working with A2Z as it’s like my success coach.
Oleh Balaban
Owner
Google

Google

5
Eddie has a fabulous team, and helped me save time and money from the beginning, with construction, to hiring and training staff, and getting us ready to open. They have next level expertise in all phases including tech, which I am seriously deficient in. They have my highest recommendation, and I will surely hire them again on my next restaurant opening.
Anthony Defino
Owner

DESIGN CONSULTATIONWe make you look good

Recent Projects- Some of our clients -

We serve a wide range of clients with casual, fast-casual, fine dining, and even pop up restaurants for special promotions.
Konstrakt
A2z CEO Eddie Fahmy

Founder-CEO Eddie Fahmy

As a successful restaratuer, Eddie brings over a 30-years resstaurant exprierence to deploywhat works, and and avoid what doesn't.
Jessica Btesh

Jr, Parter and PM Jessica Btesh

With 17 years of experience in the hospitality business, with restaurants, food service, leadership, and sales, Jessica overseas day to day project management.
Executive Chef consultant

Executive ChefLeon De La Cruz

A career chef, Leon serves at A2Z's executive chef to contribute to the design of the kitchen and its layout, recipes, and menu.
A2Z specialists

Specialists More Members

Our project management team has additional exprtise in pizzerias, bakeries, operating systems, technology, and marketing.

Some of Our Client Projects

A2Z Restaurant Consulting is a full service one-stop resource for restaurant owners
DA ANGELO
DA ANGELO
Streamlining of systems, operations, and vendor relationships
SECOND NATURE MARKETS
SECOND NATURE MARKETS
Complete store construction to implement a salad-sandwich-drink section within an existing vitamin shop
PERI PERI GUYS
PERI PERI GUYS
Preparation for the grand opening required analysis and evaluations, feasibility studies, and operations streamlining
DANNY’S IZAKAYA
DANNY’S IZAKAYA
Start-up including design, branding licensing and permits, procedure manuals, hiring, and training.
WOODZZY’S BAR & GRILL
WOODZZY’S BAR & GRILL
Start-up standard Operating Procedures development and best practices, design, and branding, tech ology setup and grand opening launch
THE PUB at St George
THE PUB at St George
The new owner of an established pub required a rebranding, redesign, and relaunch
PUREGANIC
PUREGANIC
Relocation and business development including analysis, interior design, and operations streamlining
VIVA CUCINA
VIVA CUCINA
Analysis and full planning, implementation, training, and promotion for grand opening launch
GARGUILO’S BAKERY
GARGUILO’S BAKERY
Full rebrand turning bakery into modern Cafe and Dessert Shop
INSATIABLE EATS
INSATIABLE EATS
A grand opening project, A2Z Restaurant Consulting prepped it by assisting with signage, developing menu and recipes, systems setup, procurements
OLE’S FAJITAS
OLE’S FAJITAS
A start-up project including, location scouting, contract reviews, procurement, systems, design, set-up, and training,
LA SLICE ISLANDIA
LA SLICE ISLANDIA
Analysis and evaluation, redefining operations process and tripled take-out and delivery orders within two months.
JUICI CO
JUICI CO
A start-up project including, analysis, procurement, technology systems, branding, recipe design, and set-up.
314 BEER GARDEN
314 BEER GARDEN
Start-up project business development, operations, hiring, and training, web development and grand opening
AIOLI MARKETPLACE
AIOLI MARKETPLACE
As a turnaround project, we delve into a deep analysis of profit and loss, processes, and procedures
FILTHY FLATS
FILTHY FLATS
During the reparation for a grand opening, we helped with budgeting and finance, the creation of a recipe book, and various procedures
DONER HAUS
DONER HAUS
Preparation for a launch project, including location scouting and negotiation, procurement, marketing plan development, and operations planning
D-GARDEN CARIBBEAN
D-GARDEN CARIBBEAN
venue setup, training, menu engineering, website, and grand opening launch
Catch N’ Ice Cream
Catch N’ Ice Cream
Startup and launch of a high-concept interactive ice cream shop by Dylan Lemay
DUMPLING DOJO
DUMPLING DOJO
As a rebrand and reluanch, A2Z got involved in interior design and layout, strategy, name, menu and recipe design, systems, website and social meida
RED TOMATO
RED TOMATO
A rebranding and relaunch project with the redesign of the interior,, recipe development, Italian cuisine & pizza consultant training, hiring, and training
WAY OF LIFE
WAY OF LIFE
This was a rebranding of the name, interior, and menu, and then a relaunch
FOOD FOR THOUGHT
FOOD FOR THOUGHT
A growth improvement project requiring a redesign. training, and adjustments to methodologies, and systems,
LA RÔTISSERIE DU COIN
LA RÔTISSERIE DU COIN
Startup including kitchen design, staff recruitment, and training and procurements
CARNEGIE ON WHEELS
CARNEGIE ON WHEELS
A brand-awareness promotion for Amazon Prime Video for the launch of season 3 of The Marvelous Mrs. Maisel
CARNEGIE DELI PROMO
CARNEGIE DELI PROMO
A brand-awareness promotion for Amazon Prime Video's season 2 of The Marvelous Mrs. Maisel with a Carnegie Deli restaurant pop-up
BRAVO PIZZA
BRAVO PIZZA
Startup project including menu and recipe development. business development, and marketing
KATCH ASTORIA
KATCH ASTORIA
Post-grand opening consultation to streamline operations, modify menu recipes and design, and cost analysis
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Join our team