“The Marvelous Mrs. Maisel firmly established itself in the pop culture landscape with the iconic and groundbreaking Midge at the center of the Emmy Award-winning series, and Eddie Fahmy of A2z Restaurant Consulting was contracted to run a pop-up Carnegie Deli promo for 10 days for Amazon Prime
“We wanted to transport our viewers into her world with an of-the-era experience,” said Mike Benson, head of marketing of Prime Video. “We’re thrilled to bring back the iconic, beloved New York institution that is the Carnegie Deli to celebrate the upcoming season and immortalize Midge’s character through the comedic tradition of a namesake sandwich.”
The cherry on top of this Mrs. Maisel sundae—or perhaps the secret sauce to top of the pastrami sandwich? Prime Video will donate all proceeds from The Marvelous Mrs. Maisel Carnegie Deli pop-up to The Lower Eastside Girls Club, a safe haven for middle and high school girls that aims to break the cycle of local poverty. The nonprofit offers programs in the arts, sciences, leadership, entrepreneurship, and wellness at no cost to the girls or their families.
The Marvelous Mrs. Maisel Carnegie Deli experience will be located at 201 Lafayette Place in Nolita. The pop-up will be open Dec. 1-8, daily from 11:30am-8pm. For more information, and to reserve a table, visit homeofthemaisel.com.Tags: NYC, Promotions